Blog
Practical insights on digitalization, artificial intelligence and grants, written by the Namastech team.
Artificial intelligence
The 10 questions to ask before hiring an artificial intelligence consultancy, the red flags to watch for, and how to tell whether the project will work.
Automation
What chatbots, RPA, and AI agents are, how they differ from one another, and how to tell which one is the right fit for each process in your business.
Artificial intelligence
The problem is almost never the model. The five real reasons an artificial intelligence pilot stays a pilot, and how to design projects that actually end up working in a company's day-to-day operations.
Grants and public tenders
Spain's three major digitalization grants are closed. Here's where each one really stands, without made-up headlines, and what to prepare today so you can apply on the first day the next call opens.
Team management
Why upskilling and continuous learning are key to digital transformation, and how to design an effective program to prepare your teams.
Automation
Which processes a company should automate, which ones require human judgment, and four keys to combining technology and people in a balanced way.
Artificial intelligence
Five common myths about AI in business, from replacing workers to being infallible or making decisions on its own, and why they don't hold up.
Digital transformation
Why centralizing projects, communication, customers, and data in a single platform reduces fragmentation and improves visibility and collaboration.
Data
How AI and automation speed up data reporting: automated data extraction, executive summaries highlighting key KPIs, and smart alerts.
Artificial intelligence
Five ready-to-adapt prompts for quick market research with AI: competitors, ideal customer, opportunities, value proposition, and feasibility.
Digital transformation
Five ways to innovate in your small business with technology and no big budget: automation, data, internal communication, pilots, and a learning culture.
Digital transformation
How Barcelona's innovation ecosystem is growing and what we learned from cultural digitalization projects at La Pedrera and the Mercat de les Flors.
Team management
Five steps to improve internal communication at your company: spot what's failing, choose the right channel, use collaboration tools, and measure the impact.
Data
How to use big data in your business without being an expert: spot popular products, personalize offers, optimize your website, and measure your campaigns.
Digital transformation
The differences between a basic CRM and advanced business management software: automation, cross-department integration, AI analytics, and scalability.
Digital transformation
Six steps to measure the impact of digitalization on your business: goals, baseline, simple metrics, before-and-after comparisons, and calculating savings.
Automation
How to use intelligent automation and AI to save time and reduce errors without losing the human touch with your customers or your team's creativity.